Mystic Glow Correcting Serum

A packaging and branding project for Mystic Glow Correcting Serum. I created the full design system, developing a clean yet playful aesthetic that balances modern minimalism with unique illustrated elements. By pairing a soft pastel palette with bold, graphic motifs, I aimed to craft packaging that feels both approachable and premium, making the serum stand out while telling a strong visual brand story.