Berry Lip Balm

A packaging and branding project for Berry Lip Balm. I was responsible for developing the full visual identity from illustrating the playful characters to designing the overall packaging style. My focus was on creating a bright, youthful look that felt fun and approachable. By blending illustrations with bold typography and a vibrant palette, I aimed to design packaging that not only reflects the sweet berry theme but also establishes a distinctive brand personality.